Even if you spent hundreds of crores of rupees on movie production, If you don’t promote it properly, there are chances of losing money. These days, producers are spending lot of money on promotions depending on the movie budget. If the movie has a superstar cast, producers are spending crores of rupees on promotions. They are not just focusing on money but trying out different ways to promote their movies. In terms of promoting movies, bollywood is way head of other movie industries in the country.
Housefull 4 is a new movie yet to release. The makers of this movie are trying different ways to promote their movie that nobody has ever tried. They made an agreement with Indian railways and booked a whole train for movie promotions. The posters of this movie are covered on walls of this train. This train has started from Mumbai to Delhi. The actors are promoting the movie in each an every stop of this train.
Though it is a costly affair, makers are believing that they will get good publicity for their movie. The crew of this movie are traveling in this train stops at different locations, interact with public. With this they are getting a good publicity for their movie. By promoting this way, the movies will have good openings in their first day.
There are lot of expectations on this movie as Akshay Kumar, Bobby Deol, Riteish Deshmukh are playing lead actor roles and Kriti Sanon, Pooja Hegde and Kriti Kharbanda playing lead actress roles.
This movie is going to hit theaters on 25th oct and is directed by Farhad Samji